The OOHmedia Finder application

It is a software application that uses internet environment. A standard web browser on your PC is sufficient to work with it. The application is designed to serve the entire market of outdoor advertising including providers, agencies and clients. The application will shorten the time spent in campaign preparation and it will increase the efficiency of a campaign design.

The user environment is online, individual users access the application using an account and a password. An easy to use and intuitive user interface was a priority when designing the OOHmedia Finder application. Procedures used in the application are based on established rules, which drive OOH advertising planning. Advertising campaigns can be designed and evaluated in OOHmedia Finder in a few moments without special user training. Just as easy is the task of a client, which approves campaign plan directly inside the application accessed through user account.

The system´s database includes advertising panels of twenty most significant providers of outdoor advertising in Czech Republic. The database of outdoor advertising providers is being constantly updated and extended.

The format scale is not limited, it extends from floor graphics, city-lights and billboards up to an atypical advertising on walls of buildings. The system user is assured that he/she works with the most up-to-date group of advertising panels.

The application integrates titles of advertising site formats and names of cities, districts and counties. The application database contains all information about panels crucial for efficient campaign planning, for example: format, position, lighting, site description, significant objects, photos, GPS coordinates, etc. Further, you will find many objects here, GPS coordinates of which the application recognizes. For example: it is possible to target people who move at an increased rate in the vicinity of gas stations, financial institutions, pharmacies or shopping centres.
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Comprehensible graphic output
The application allows generating user friendly graphic output easily. Print options in pdf or xlsx format are standard.

An important part of the application is an interactive map. In this map, the advertising panels can be not only directly selected for a campaign, but also another layer can be displayed, showing objects affecting the panel selection. It is even possible to make use of application's own intelligence. For example, you can request, that the application selects panels in predefined distance from selected objects or that it automatically creates an even coverage of the given area from the listed panels. The active map can display on one screen the entire advertising campaign map, you can also decrease the map scale down to the street level to suit your needs.

Complicated forwarding of catalogue sheets, photos and maps is eliminated as a result of using the web technology.

The user account based access to the campaign is guaranteed for each single business case participant – a media agency specialist, an owner of an advertising panel or a client. The whole process is online - a change at one end is immediately seen at the other end.

The security and data protection
Each user has his/her own user account, a password and an appropriate user role. In addition, all communication between your PC and OOHmedia.cz server is coded, which ensures confidentiality of sensitive information. Each user has access only to his/her clients and campaigns. Data sharing is possible only within one user group of one company. All data is backed up every 24 hours.

How to get the OOHmedia Finder application
The application is designed for the use by medial agencies, owners of advertising sites and by big advertisement clients.

Anybody seriously interested in the application can request an access for testing via email.

Testing of the application is free of charge for two months.

Permanent access to the application can be granted after signing a binding agreement.

The cost of the application usage is 4 000 CZK for one user access per month. The user access for clients is free of charge.

The program MERCHANDISING Planner
The program is designated for management of advertising activities in the retail network of commercial companies.

It is possible to register various forms of advertising panels, promotional displays or merchandising elements at commercial sites (for example bank branches or savings banks, newsstands, grocery stores). Using the Planner one can plan advertising campaigns, dates of their installation and removal, one can file photos in digital form, in detail plan poster production, production of advertising and promotional items, as well as directly manage their distribution.

Possibilities of filtering and listing based on various criteria are limited by your fantasy rather than by application's possibilities.